Goal
SEO: High position in Google (TOP10)
AISEO: Appearing in answers generated by AI (SGE, ChatGPT, Perplexity)
User
SEO: Clicks on links and chooses source themselves
AISEO: Gets ready answer – AI chooses source for them
Content
SEO: Focus on key phrases, headers, meta tags
AISEO: Natural language, full answers, Q&A, semantic content
Link building
SEO: Links build domain authority in Google
AISEO: Links build domain authority in Google
Technical
SEO: Code optimization, Core Web Vitals, structured data
AISEO: Code optimization, Core Web Vitals, structured data
Result
SEO: Visibility in SERP (list of links)
AISEO: Visibility in SERP (list of links)
Business effect
SEO: Clicks → site visits → conversions
AISEO: Clicks → site visits → conversions
SEO = foundation (visibility in Google).
AISEO = future (visibility in artificial intelligence answers).