AISEO – Positioning in the AI Era

A new approach to SEO designed with artificial intelligence in mind. Your website will be visible not only in Google but also in answers generated by AI, where users increasingly search for information.

AISEO – Positioning in the AI Era
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What is AISEO?

AISEO is a new approach to SEO, designed for the era of artificial intelligence. It's no longer just about classic keywords or technical SEO, but about how AI algorithms understand content and which sources they consider valuable.

With AISEO, your website has a chance to appear not only in search engine results but also in answers generated by artificial intelligence - where users are increasingly looking for information today.

How does AI positioning work?

AI positioning goes beyond traditional SEO. Here, it's not just about optimizing for search engines, but above all about the ability to answer real user questions.

This gives your website visibility not only in Google but also in answers generated by AI. Our actions include:

ChatGPT
Claude
Gemini
  1. 01

    Conversational query analysis

    More and more people use search engines as if they were talking to another person - asking questions in full sentences. That's why content should be written in natural language and provide direct answers with all the necessary context.
  2. 02

    Content optimization for AI

    Texts must be clear, specific, and well-organized. This allows AI algorithms to easily use them and present them in their generative answers.
  3. 03

    Building authority (EEAT)

    AI algorithms, like search engines, take into account the credibility of sources. Expertise, experience, and trustworthiness are elements that increase the chances of your website being recognized as a valuable source.
  4. 04

    Semantic content and structured data

    In AISEO, it's not just the keyword itself that counts, but also all thematic connections. Additionally, it's worth taking care of structured data (schema.org), which helps algorithms better understand what's on the page.
  5. 05

    AI Visibility monitoring

    A new metric in AISEO is AI Visibility - the presence of your brand in answers generated by artificial intelligence. Continuous monitoring and optimization of activities helps maintain a competitive advantage.

Why invest in AISEO?

  • Your brand appears in answers generated by artificial intelligence.

  • You reach users who use conversational queries.

  • You build brand authority and credibility in the AI era.

  • You increase traffic from new search sources.

  • You outpace competitors who haven't implemented AISEO yet.

  • You prepare your website for the future where AI will be the standard of search.

SEO vs AISEO – what's the difference?

Goal
SEO: High position in Google (TOP10)
AISEO: Appearing in answers generated by AI (SGE, ChatGPT, Perplexity)
User
SEO: Clicks on links and chooses source themselves
AISEO: Gets ready answer – AI chooses source for them
Content
SEO: Focus on key phrases, headers, meta tags
AISEO: Natural language, full answers, Q&A, semantic content
Link building
SEO: Links build domain authority in Google
AISEO: Links build domain authority in Google
Technical
SEO: Code optimization, Core Web Vitals, structured data
AISEO: Code optimization, Core Web Vitals, structured data
Result
SEO: Visibility in SERP (list of links)
AISEO: Visibility in SERP (list of links)
Business effect
SEO: Clicks → site visits → conversions
AISEO: Clicks → site visits → conversions

SEO = foundation (visibility in Google).

AISEO = future (visibility in artificial intelligence answers).

SEO with Web2Business agency

At Web2Business, we combine experience in classic SEO with a modern approach to AISEO. We create content that is both optimized for Google and friendly to artificial intelligence models. Our goal is not only to increase traffic but also to build a strong presence of your brand in the new search ecosystem.

Case Study - the effects of our actions

Get acquainted with our case studies that showcase creative campaigns executed for our clients. See how our personalized approach to campaigns allowed our clients to succeed in the industry. Trust the Web2Business agency and ensure measurable results for your company!

The Web2Business team finally helped us gain momentum – our website started generating leads, visibility in Google improved significantly, and sales went up. I appreciate their approach: regular communication, actionable solutions, and the fact that W2B comes with answers, not problems. It’s the kind of collaboration I wish I had with every partner.

Cholewiński
Krzysztof Banbura

Krzysztof Banbura

Owner, Endurance

We’re working with Web2Business on website management and SEO – their team brings strong technical expertise to the table. SEO results keep improving week by week, and the regular meetings clearly show how high their standard of client service is. The collaboration runs smoothly and delivers tangible results.

Netto
Joanna Wesołowska

Joanna Wesołowska

Digital Marketing Manager, Netto
Clicklease
  • SEO

Clicklease

I'm very happy with the collaboration – regular biweekly check-ins with the team give me confidence that things are moving forward. Each meeting also brings fresh ideas that help grow the business. Everything runs smoothly and without issues. I can definitely recommend working with Web2Business.

Clicklease
Piotr Hołubowicz

Piotr Hołubowicz

Owner, Clicklease
  • Google Ads

Clicklease

  • + 45,99%

    Conversion rate

  • -32,60%

    Conversion cost

I'm very happy with the collaboration – regular biweekly check-ins with the team give me confidence that things are moving forward. Each meeting also brings fresh ideas that help grow the business. Everything runs smoothly and without issues. I can definitely recommend working with Web2Business.

Clicklease
Mariusz Dobosz

Mariusz Dobosz

Owner, Clicklease
3top
  • SEO

3top

We value Web2Business for their professional and insightful approach, which consistently delivers real results. Their initiative and fresh ideas help us grow and acquire new clients. That’s why we decided to expand the scope of our collaboration. We're very satisfied and look forward to continuing our work together.

3top
Dawid Ptaszyński

Dawid Ptaszyński

Owner, 3top Kuchnie

We highly recommend working with Stanisław and Maciej. Clear communication and a practical approach to SEM and SEO were definite highlights. These guys know what they’re doing ;)

Endurance sp. z o.o.
Kamil Cholewiński

Kamil Cholewiński

Project Manager, Cholewiński

Sales in my company went up, and products that had been sitting in the warehouse for months finally started moving. That’s thanks to the professionalism and effectiveness of the Web2Business team. I value their reliability and no-nonsense approach to SEO. No empty promises here – just results that truly impact my business. I recommend them to anyone looking for proven solutions!

LEMA Engineering
Marzena Skwarek

Marzena Skwarek

Owner, LEMA Engineering
Academy International
  • SEO

Academy International

Working with Web2Business brings tremendous value to any company. We truly appreciate their holistic approach to marketing and their support in growing our sales. The team is engaged, effective, and always offers solutions tailored to our needs. Thanks to them, our marketing efforts are more efficient and our business continues to grow. Highly recommended!

Academy International
Paweł Guzy

Paweł Guzy

Owner, Academy International

We’re very satisfied with the collaboration. The SEO efforts have delivered great results — our website visibility has significantly improved, and the communication is clear and professional. Google Ads campaigns are managed effectively, and all actions are heading in the right direction. We’re happy with the results so far and look forward to continuing the partnership!

OpenMed
Mateusz Drabik

Mateusz Drabik

Business analyst, OpenMed Centrum Medyczne

Working with Web2Business was a bullseye! We're getting more leads, and the SEO results are clearly visible. We value the team's professionalism, their deep expertise (both in Polish and international markets), and their access to modern tools that support our marketing strategies. It’s clear they stay on top of algorithm updates and keep a close eye on upcoming changes like LLM-based search.

Seedia
Piotr Hołubowicz

Piotr Hołubowicz

CEO, Seedia

We really appreciate the direct contact with the team – always helpful and genuinely committed. Working with Web2Business is a true pleasure: every action is well planned and effective, and the results speak for themselves. We see no room for improvement and can recommend them with full confidence!

LukkaWoods
Adam Łukaszewicz

Adam Łukaszewicz

Owner, LukkaWoods

The collaboration runs at the highest level – smooth communication and quick responses to any challenges. The team is professional, dedicated, and delivers results. At this point, we see no areas for improvement and can fully recommend working with Web2Business.

ABC Plexi
Magdalena Nowak

Magdalena Nowak

Owner, ABC Plexi

Web2Business is the first agency I’m 100% satisfied with. They’re a team of true professionals who approach advertising campaigns with precision and care. The campaigns are continuously monitored, and the W2B team draws conclusions and implements changes when needed. Weekly meetings and detailed reports give me confidence that everything we do makes sense – and the sales results confirm it. For the first time, I truly feel like we’re on the same team. I wholeheartedly recommend them!

4swiss
Eliza Pawełczyk

Eliza Pawełczyk

Brand Manager, 4swiss

The W2B team are true specialists – I can always count on reliable and concrete insights. The collaboration runs smoothly, with regular meetings that help us keep track of results, which have been fully satisfying.

Alfasigma
Tomasz Sobczyk

Tomasz Sobczyk

Digital Manager, Alfasigma

Let's Talk

Want to learn how we can help your business succeed? Contact us!

Our team of experts is ready to discuss your needs and propose personalized marketing solutions.

Frequently Asked Questions

Find answers to the most frequently asked questions about our services and offerings.

  • Will AISEO replace traditional SEO?

    No, AISEO doesn't replace SEO, but extends it. Both approaches should work in parallel.
  • Should every company invest in AISEO?

    Yes, especially those that want to be competitive and visible in new search channels.
  • How quickly can you see AISEO results?

    Similar to classic SEO, it's a long-term process. However, with the right strategy, the first results can be visible after a few months.

Didn't find the answer to your question?

Contact our advisor, who will answer all your questions!

Stanisław Zakowski

Stanisław Zakowski

Co-founder / CMO

Maciej Kochan

Maciej Kochan

Co-founder / CEO

Schedule a consultation